Erfolgreiche Events & Markenerlebnisse – ein Blick hinter die Projekte Hier findest du eine Auswahl an Projekten, die Marken sichtbar, erlebbar und emotional erfahrbar gemacht haben. Jedes Projekt erzählt die Story von Idee über Umsetzung bis zu messbarer Wirkung.
01. INVICTUS GAMES 2023
Kunde: BMVg
Eventtyp: Opening‒ & Closing Show (B2B, B2C, B2P)
Year: 2023
Key Responsibilities
Project leadership and management for the development and execution of two major shows
Event planning and on-site coordination
Scheduling and communications management
Collaboration with controlling departments and external vendors
Risk management, monitoring, and steering of project activities
Team leadership and coordination (15 staff members and 120 volunteers)
Liaison with staff of the Duke of Sussex, delegations, security agencies, hosts, artists, and partners
02. ICNC
Kunde: Hubject GmbH
Eventtyp: Conference with exhibition areas (B2B)
Year: 2019 ‒ 2022
Key Responsibilities
Direct consultations and strategic planning with the company CEO
Project leadership and management, including the conception of a 360-degree campaign
Event planning and execution
Quality assurance and integration across all departments
Coordination, planning, and communication with approximately 37 sponsors
Scheduling and communication management
Controlling and management of external vendors
Risk management, monitoring, and steering of project activities
Internal briefing and training sessions for all employees
Team leadership and coordination (35 staff members)
Post-event follow-up including coordination of aftermovie production
05. EM FAN-KLASSE
Kunde: Mercedes‒Benz Deutschland
Event: Campaign, Roadshow (B2C, B2P)
Year: 2016
Key Responsibilities
Direct consultations, strategic planning, and coordination with the core team/department
Project leadership and management
Event planning and execution
Quality assurance across all areas, including management of 55 vehicles
Coordination, planning, training, and supervision of approximately 65 employees
Scheduling and communication management
Controlling and management of external vendors, including obtaining all necessary permits
Risk management, monitoring, and steering of project activities
Team leadership and coordination
Post-event follow-up including regular reporting
06. DER AUTO-MAT
Kunde: Mercedes‒Benz Deutschland
Event: Campaign, Roadshow (B2C, B2P)
Year: 2015
Key Responsibilities
Direct consultations, strategic planning, and coordination with the core team/department
Project leadership and management
Event planning and execution
Quality assurance across all areas, including management of 65 vehicles
Coordination, planning, training, and supervision of approximately 50 employees
Scheduling and communication management
Controlling and management of external vendors, including obtaining all necessary permits
Risk management, monitoring, and steering of project activities
Team leadership and coordination
Post-event follow-up including regular reporting